Often, clients do not fully understand the difference between Marketing and SMM. Or they think that SMM means marketing. Let's analyze both of them separately together. In fact, marketing is a very broad field and includes all strategies aimed at satisfying the needs of customers and selling products or services in the market. And these strategies are implemented through both traditional and digital channels. In other words, marketing covers a wide range of activities, such as market research, determining the target audience, product creation and pricing, developing sales strategies, and delivering to the target audience through various channels.
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What do you mean by "modern marketing"? Perhaps we are thinking of a clever digital advertising campaign, an innovative website or a very creative and unique social network post. Although these examples reflect some of the hallmarks of modern marketing, modern marketing is actually much bigger than that. Modern marketing is the ability to use all the capabilities of a business to provide the best experience for the customer and thus drive growth.
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